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Training Course:
Customer Service Excellence
Course Objectives:
In the 21st century, with competition increasing and price-conscious customers shopping the
Internet to find low prices, customer service will be a decisive factor in determining who
wins and keeps the customer. All other things being equal, it's the firm who provides the
best customer service that will win! This course will prepare every participant to deliver
customer-winning and customer-keeping customer services skills.
Who Should Attend:
Any person who serves a customer directly, or who serves someone who does, or who is a leader
of anyone who falls into either of these two categories.
Course Summary:
The course is designed to instill a winning customer service culture in your organization.
It delivers customer service skills and competencies that have been proven in the most important
environment there is — the real-world, competitive business marketplace. These skills
will help course participants deliver the kind of customer service that results in not just
satisfied, but delighted customers who keep coming back, and who will sell your firm to others.
At this course, participants will:
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Understand the importance of customer service to themselves and your
organization, and the critical role they play in delivering winning customer service.
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Learn that it is less costly to retain an existing customer than to
attract a new one.
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Learn to avoid customer-irritating behaviors and to practice effective
behaviors.
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Learn to listen and communicate effectively with customers and teammates.
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Learn and practice problem solving skills that delight the customer
and sell the company.
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Learn and practice laser-sharp customer focus at all times
throughout your organization.
The course is taught by successful customer service professionals who also possess superior
communication and presentation skills. They have taught more than 100 customer service courses
throughout the U.S. This unique blend of hands-on customer service experience combined with
strong teaching skills makes this course a valuable resource for your firm.
How Long/Where:
This 1 - 2 day course can be taught at BENATECH's headquarters or our client's site. Course
length is determined by the needs of your organization.
Course Format:
The students learn through a variety of activities especially chosen to reinforce the principles
being taught. These include:
- Class discussions
- Simulations
- Role Plays
- Case studies
- Personality Style Instruments
- Videos
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